Process of Communication: - BBA - 1

Process of Communication:

         The process of communication involves decisions and activities by the two people involved, the sender and the receiver.

        The sender begins the process of communication. The sender has to be clear about the purpose (or goal or objective) of the communication and about the target audience (Or receiver) of the communication; that is, the sender decides why and to whom to send a message. Conscious or intended communication has a purpose. We communicate because we want someone to do something or think or feel in a certain way, that is, to influence the person.

There are five basic elements:

1. Sender/encoder/speaker

2. Message

3. Mediums

4. Channels

5. Receiver/ Decoder/ Listener

6. Feedback

        It is necessary to understand the relationship between the sender and receiver when communication takes place. The process demands that both the sender and the receiver pay attention to the finer aspects or elements of successful communication. 

A communication process follows the following steps:

- There is a sender

- The sender has an idea

- The sender encodes the idea into a message

- The message travel through the channel

- Noise in the transmission process

- The receiver gets the message

- The receiver decodes the message

- The receiver gives the feedback

       For the effective process of communication, there should be a well-defined goal in the mind of the sender. There should be a harmony between the goals of two communicators, and that makes the process of communication more effective. In all the situations, sender should necessarily keep in mind some points,

- Create awareness in the mind of the receiver on the topic

- Present his point of view with clarity and preciseness so it can avoid  confusion in the mind of the receiver.

- Achieve the goal of communication.

Conclusion 

      Effective and successful communication depends on the proper communication process. All the members in the organization will learn the proper communication system if they follow the communication process, by that they can easily stay away from the barriers of communication. The communication process is the perfect guide towards achieving effective communication. There could be certain barriers in communication process; those barriers are the factors that have negative impact on the communication process. There are also various models of communication process.

Reference book: - Business Communication. Sathya Swaroop Debasish & Bhagaban Das. PHI Learning Private Limited. New Delhi. 


Blog task:

Q.1 Explain the process of communication in brief.
Q.2 Which points a sender should keep in mind for the effective process of communication?