Communication skills - Structuring - BA

2. Structuring:

1. Organizing principals for presentation:

        When the presentation is facing an international presentation, and if he introduces his company by using drafts he can quickly became boring and there is also a risk of losing audience’s interest. If the presenter structures his presentation in interesting way then he can be sure that his presentation will be liked by the audience. During the presentation if the presenter shows least figures of company’s profit and progress, it is solid evidence and it becomes easier on the part of the audience to make decision.

The presenter should consider two approaches,

1. SWOT – Strength – Weakness – Opportunities – Threats

2. STEEP – Social – Technological – Economical – Environment – Political

        This will enable the presenter to analyse significant factors affecting product and corporate performances.

2. Making things crystal clear:

        Clear speakers inform the audience time and again in presentation where they have been, where they are and where they are going. A presenter should always navigate his audience regarding where the presentation has reach and what is coming up next.

        When the presenter is about to move to the next topic he should tell his audience by saying,

“Let’s move on to....”

       Inform your audience about the sequence that you have in your presentation. Presenter should make his audience clear about the structure of his presentation. When the presenter wants to develop the idea or some more information he should say,

“To expand on the little....”

      The final movement of the navigation is at the ending of the presentation. When the end is near the presenter should signal the end by saying in conclusion,

“I would like to say....”

       The presenter should bridge or rather link the two ideas or sections of the presentation.

3. Connecting ideas:

       When the audience is listening to a presenter, they produces some ideas and they think that presenter should support their ideas effectively and clearly with the use of phrases and words. While giving the presentation, to add something more to explanation there are some phrases,

- To add something more - ‘additionally’

- To contrast what he has said - ‘however’ and ‘whereas’

- To site an example - ‘for example’

- To generalize – ‘generally’

- To specify – ‘especially’

- To explain the purpose – ‘In order to explain the reason’ – ‘as a result’

4. Focusing on the key message:

        When the presenter wants to highlight or emphasize key points he put his point of view with some relevant points and audience takes the point in context of a message and an intention of a presenter which is,

“Key content within the message”

       To deliver the positive message, presenter need to work hard and focus on each word he speaks, so audience can also get positive intention behind the message clearly.

When the presenter tries to deliver a message forcefully it may happen that audience might not receive with ‘head to heart’ and therefore before delivering a message presenter need to research his audience and according to his audience he should adapt his style of delivering his message.

5. The art of improvisation:

- Open – ended approach:

     A presenter can prepare more flexible presentation style by using three tips.

1. Reduce:

     Don’t prepare too many slides, because more number of slides will not let you move with more flexibility in your topic.

2. Use:

     The presenter should understand how to make slides eye-catchy, for that he should not add too much content to the slide. The slide should contain important topics with bullet points.

3. Ask:

     Ask questions to your audience to know what they are thinking. What they know about the subject and their interests related the content. 

Reference book - Fifty Ways to Improve Your Presentation Skills in English by Bob Dignen 

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