6. Patterns of Presentation
The body of presentation is organized in six basic patterns. We need to
choose the best pattern that suits and develops our topic.
1. Chronological pattern
A chronological pattern is one in which information is organised
chronologically. A presenter can use this pattern for an informative
presentation. It can also represent the growth of the company to visitors.
2. Spatial (related to
space) pattern
Spatial pattern organizes the material according to how it is put
together and where it should located physically. It arranges the material with the company
building with the locations of its various divisions.
3. Topical/categorical
pattern
The most followed pattern is topical pattern. In this pattern presenter
divides the presentation into some themes and category. For example, if a
presenter has a topic of major systems, he can divide his presentation as per
the topic.
4. Cause and effect pattern
The first part of the presentation should explain how and why conflicts
arise. The second part could discuss the effect of conflicts on the progress
and the environment of the organization.
5. Problem and solution
pattern
This pattern also divides the information
into two main sections. One that describes problem and another that describes
the solution. This pattern is designed to compel the listener to make some kind
of change in the opinion or behaviour by establishing the problems exists and then
it gives the solution.
6. Climatic pattern
In this pattern, items are arranged from
least important to most important. For example, when a presenter is presenting
accomplished project, a presenter can start slowly explaining the basic points
and then can present the various stages of the project. This is a flexible
pattern and can guide the organization of all.
Reference book: - Business Communication. Sathya Swaroop Debasish & Bhagaban Das. PHI Learning Private Limited. New Delhi.
Questions for students:
~ Explain any four patterns of presentation in brief.
Reference book: - Business Communication. Sathya Swaroop Debasish & Bhagaban Das. PHI Learning Private Limited. New Delhi.
Questions for students:
~ Explain any four patterns of presentation in brief.
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